2022年世界杯英格兰阵容Cereal Packaging Design: How to Make Your Product Stand Out

2022年世界杯英格兰阵容The past several years have revolutionized the packaging industry, giving rise to a surge ine-commerce, shiftingconsumer priorities, anda push for sustainability.卡塔尔世界杯预选赛时间As a result, brands are racing to create fresh, positive experiences for their consumers, especially with packaging.Whether those experiences include features like recyclability, eye-catching graphics, or even augmented reality, we've seen innovations from manufacturers inhealth products,pet food, and more.Regardless of the industry, it's clear that the consumer experience now extends beyond the product.

2022年世界杯英格兰阵容While some cereal and granola brands have adopted new packaging designs, improved functionality, and evenfully recyclable packages2022年世界杯英格兰阵容, cereal packaging has remained largely unchanged from its bag-in-a-box formatsince 1924.卡塔尔世界杯预选赛时间That's because until recently, it worked for consumers—it's functional, affordable, and offers plenty of real estate for advertising.

2022年世界杯英格兰阵容While there may be immediate cost benefits to keeping the same packaging equipment and processes, now is the time to improve the consumer experience and get ahead of other brands.

卡塔尔世界杯预选赛时间Below are the top three here-to-stay expectations consumers have for cereal products.

1.2022足球世界杯直播Reclosable packaging for their favorite cereals

卡塔尔世界杯预选赛时间Consumers have advocated for reclosable or resealable cereal bags for years now.It's been the subject of Pinterest pins,Twitter battles, and even customer feedback sections on leading cereal brands' websites.卡塔尔世界杯预选赛时间On these platforms, consumers cite freshness, shelf stability, product protection, and pantry space as reasons they want brands to switch to options like reclosable flexible packaging.

卡塔尔世界杯预选赛时间These consumers also want convenience: a mom in a hurry, for example, doesn't have time to search for a chip clip in a drawer or transfer a bag of newly opened cereal into a separate container.A millennial enjoying their favorite childhood breakfast doesn't want it to spill back into the box (and later onto the counter) when they put it away. A college student wants an easy time accessing a snack straight out of the box.

卡塔尔世界杯预选赛时间Social media comments show that consumers not only want the feature—they have a bone to pick with brands who haven't added it by now.卡塔尔世界杯预选赛时间With products such as granola, candy, nuts, and off-brand cereals featuring press-to-close zippers or sliders, consumers want brands to add the same convenience to their cereals.卡塔尔世界杯预选赛时间As most consumers aren't aware of packaging design complexities, a brand's inaction only leads to more frustration and confusion.

Eventually, cereal brands will have to use reclosable features to meet consumer expectations.We know some of the challenges cereal manufacturers encountered in the past: particles getting caught in the closure, printing difficulties on films, and concern about the billboarding effect.

2022年世界杯英格兰阵容Resealable Packaging Options for Cereal Brands

2022年世界杯英格兰阵容Fortunately, the packaging industry has made strides in all of these areas.Films are more compatible and capable than ever.Today's digital printing capabilities allow brands to create visual designs on flexible packages.And, manufacturers have higher-quality closures to choose from, includingparticle-resistant closures,double-lock zippers, andrecycle-ready zippersfor cereal pouches.

Bear Naked® Granola features a fully recyclable flexible pouch with reclosable features.Photo credit:FPA Magazine

2022年世界杯英格兰阵容Learn why resealable packaging increases consumer loyalty.

2.2022年世界杯英格兰阵容Fully recyclable or compostable cereal packaging

For brands in every industry,sustainability is no longer an ideal—it's a must-have.MostlyMillennialsandGen Zhave driven the push for sustainability.However, with increased concerns about climate change andsingle-use plasticspolluting the environment, we can expect an even higher demand for recyclable, compostable, and carbon-neutral packages and products.

2022年世界杯英格兰阵容Most cereal manufacturers use two packages to preserve product integrity and freshness—the inner plastic packaging and the outer cardboard packaging.2022年世界杯英格兰阵容This dual packaging is unsustainable for several reasons.It takesmore energy to transport!it creates morewaste from the start!and, even if the cardboard box gets recycled, it stillmight end up in a landfill.

2022年世界杯英格兰阵容Even the bag-in-box option without the overbox results in +290% more GHG [(greenhouse gas emissions) than the flexible pouch], which is driven largely by the amount of packaging.The nesting of the pouches within the case ensures a very tight pack, with minimal amount of corrugated material needed for the shipping case.2022年世界杯英格兰阵容- Flexible Packaging Association (FPA)

2022年世界杯英格兰阵容The Flexible Packaging Association (FPA) conducted astudycomparing life cycle scenarios between three cereal packages:

• Stand-up pouch
• Bag-in-a-box
• Bag-in-a-box with an overbox (for e-commerce)

The FPA found substantial sustainability advantages in the flexible pouch over all other formats, particularly in water consumption and waste reduction.According to the FPA, "the bag-in-box option shipped with the overbox uses+708% more watercompared to the stand-up pouch scenario.Andeven without the overbox, overall water impact remains higher (+421%)."

2022年世界杯英格兰阵容Photo credit: Flexible Packaging Association (FPA)

2022年世界杯英格兰阵容If we consider the entire lifecycle of a package, flexible packaging has long been the more sustainable option over legacy formats.Until recently, however, there have been barriers to fully recyclable, flexible (and reclosable) pouches.

2022年世界杯英格兰阵容Achieving Sustainable Cereal Packaging Success

2022年世界杯英格兰阵容Thanks to innovations in packaging film, closures, and printing, we can now produce flexible, reclosable pouches that are completely recyclable.Bear Naked^®granola has already moved to asustainable pouch2022年世界杯英格兰阵容in partnership with several packaging suppliers.Learn what makes this pouchsustainable from start to finish.

2022年世界杯英格兰阵容Post Consumer Brands is also experimenting with new packaging design, focusing on packaging reduction and aiming for2022年世界杯英格兰阵容100% recyclable cereal packaging by 2025.2022足球世界杯直播Post's most recent innovation is an on-the-go reclosable packaging format for itsPEBBLES™ cereal crisps卡塔尔世界杯预选赛时间, reaching consumers who enjoy cereal as a snack.

卡塔尔世界杯预选赛时间Cereal brands who implement both sustainable and consumer-friendly packaging position themselves to reach more consumers.2022年世界杯英格兰阵容Pictured here: Post's new packaging for PEBBLE™ crisps.

Whether you define sustainability as waste reduction, recyclability, or something else, you can take advantage of newrecyclableandcompostable closuresto improve both the sustainability and consumer experience of your product.Talk to us2022年世界杯英格兰阵容to learn more about sustainable packaging for your brand.

3.2022年世界杯英格兰阵容Cereals (and packaging design) geared toward adults

Both of the previous trends (consumer experiences and sustainability) point to another emerging one: adult cereals.The COVID-19 pandemic, TikTok, nostalgia, and the ever-growing supply of plant-based milk varieties are all driving adults back to their favorite childhood breakfast, according toThrillist.

卡塔尔世界杯预选赛时间However, these now-adult consumers don't just crave the cereals of their youth.They also want new options, new mascots, and even "statement pieces" in their pantries.

"As an adult who still consumes cereal and enjoys it with friends, I don't want to be spoken down to," shares Theo Martins, Cereal & Such founder."[It's] just very obvious that most [cereal] boxes are marketed to children" (quoted in Thrillist).

Magic Spoon® cereal uses bold colors, modern designs, and prominent nutritional benefits to market to adults.Photo credit:Magic Spoon

2022年世界杯英格兰阵容These expectations have led to more "grown-up" visual design, sustainable packaging, and in some cases, new products entirely, also according toThrillist.卡塔尔世界杯预选赛时间"Cereal-for-adults" brands prioritize both ingredients—high-protein, low-sugar options—and the consumers' values and emotions.2022年世界杯英格兰阵容Some brands are using cereal packaging to communicate their stance on social justice or to include characters with a wide range of emotional experiences.

卡塔尔世界杯预选赛时间If you're looking to tap into cereal-for-adult consumers, you don't have to invent a new product or brand.2022年世界杯英格兰阵容Packaging is the perfect place to begin—whether you want to design a compelling, modern graphic or instill a sense of nostalgia, start with your product's traveling billboard.

2022年世界杯英格兰阵容Lead the Way in Transforming Cereal Packaging

卡塔尔世界杯预选赛时间As consumers continue to call for convenience, premium experiences, and sustainability, companies that leave behind legacy packaging formats will help set themselves apart as brands revolutionize the industry.2022足球世界杯赛程表时间Talk to the Fresh-Lock teamtoday about how you can be part of driving that change.