2022年世界杯英格兰阵容Packaging's Role in the Rise of Protein-Packed Snacking

Preconceived notions of snacking tend to center around sweet and salty treats such as chips and chocolate.Over the last several years, however, there's been an adjustment in consumer habits and preferences that lends itself to a different type of snack.

Whether it's nuts, cheese bites, or beef sticks,protein snackshave emerged as a significant trend, especially among health-conscious millennial shoppers.卡塔尔世界杯预选赛时间For many of these consumers, snacking is part of their lifestyle, and snack packaging can support that lifestyle just as much as the product.

2022足球世界杯赛程表时间"Packaging for ready-to-eat protein snacks can provide a unique consumer experience," says the Fresh-Lock team.2022年世界杯英格兰阵容"Brands, packagers, and retailers have an opportunity to distinguish their offerings with packaging that provides added value and functionality."

The Protein Snack Market by the Numbers

We all snack from time to time!that's no secret.Yet, it may surprise you to learn just how often Americans are having smaller bites to eat throughout the day.A2015 Mintel studyfound 94 percent of Americans snack at least once per day, and half of adults have two or three daily snacks.

One of the fastest growing segments in the snack market is meat snacks.In 2017,Nielsen reportedthe category was growing at an annual rate of 7 percent, which greatly outperforms more traditional snacks such as potato chips and pretzels.

The trend towards protein-packed snacking shows jerky is a clear frontrunner.In fact, IRI's2017 New and Emerging Snacking Trends reportcalled jerky "the new protein bar."

While the Mintel study found that millennials are four times more likely to snack than older generations, the Nielsen report indicates they are slightly less likely to spend money on meat snacks.That doesn't mean they aren't looking for protein.Rather, a certain percentage of this demographic is turning to nuts, dairy, and plant-based protein products.

2022年世界杯英格兰阵容Packaging and the Snacking Experience

2022年世界杯英格兰阵容Providing a better experience with snack packaging begins with understanding why people are snacking in the first place.It has a lot to do with the daily demands of modern life.

2022足球世界杯赛程表时间"Our hectic, on-the-go routines have people of all ages looking for ways to get some sustenance during the day in a quick and convenient way," the Fresh-Lock team explains.2022年世界杯英格兰阵容"Protein snacks fit the bill perfectly, and packaging should be designed with busy lifestyles in mind."

Some people will look for quick bites to eat at their desk or in their car.Others may graze on snacks throughout the day.2022年世界杯英格兰阵容There's a popular flexible packaging format that matches these patterns.

2022年世界杯英格兰阵容"A small standup pouch creates an ideal packaging experience for on-the-go snackers," they say."It can be tossed in a purse or backpack.It fits nicely in your car's cup holder, and when reclosable features are added, the package provides even more value."

2022足球世界杯赛程表时间We developed the exclusive Fresh-Lock^®mini Slider as an effective closure option for smaller flexible packages made for lightweight products.卡塔尔世界杯预选赛时间For brands looking to add reclosability on small to medium sized multi-use pouches, sliders give consumers an effortless user experience.

2022足球世界杯赛程表时间"Sliders can be an excellent way to set premium brands apart from the competition because they create first-class packaging to match the product," the Fresh-Lock team says."The nice thing about the mini Slider is that it doesn't come with a premium price tag.Because less material is used to create this reduced scale closure, it's an affordable option."

Thinking Beyond Single Serve Snacking

2022年世界杯英格兰阵容A lot of protein snack packaging is designed for one-time use by a singular snacker.For example, the semi-rigid trays separating nuts, cheese, and meat are a popular item.2022年世界杯英格兰阵容While this is a convenient packaging solution, there is also an opportunity to develop snack packaging that contains multiple servings.

An article featured onThe National Provisioner website, points to snacking behavior described as "grazing." People with busy schedules tend to munch on their snacks throughout the day rather than sitting down and eating a snack like a meal.

Those who consume their snacks this way certainly stand to benefit from the convenient resealability a zipper or slider creates.The closures keep the product fresh and prevent spillage.

If brands use a larger protein snack package designed to provide enough servings for an entire workweek, a zipper or slider practically becomes a necessity.

Remember that many millennials are entering their 30s, a time of life when they are becoming parents.So, brands should expect millennial shopping habits to start shifting from single serve packages to larger formats designed to keep an entire family fed.

"Millennials are getting married and starting families,"2022足球世界杯赛程表时间the Fresh-Lock teamsays."That means snacks will be enjoyed by multiple people in a household.Millennial parents want healthy options for their kids, so you can expect the trend of high-protein snacks to continue growing."

Recent studies support the idea that young moms and dads may be more likely to purchase larger packages of snacks at places like warehouse club stores and supercenters.Nielsen's research shows that, while jerky may be a common convenience store impulse buy, 24 percent of purchases occur at supercenters and 20 percent at warehouse clubs.

A larger flexible package full of a protein-packed snack like jerky, trail mix, yogurt bites, or cheese sticks will be most convenient with a zipper or slider.

2022年世界杯英格兰阵容Find the Right Solutions for Protein Snack Packaging

2022年世界杯英格兰阵容There have been many recent innovations in the world of flexible packaging, from package construction and materials to closures and equipment.2022足球世界杯赛程表时间Fresh-Lock^®is proud to be on the forefront of these developments.

We offer brands and packagers a wide selection ofunique closure solutions.That includes theparticle plow slider, which is ideal for granulated products such as protein powders as well as salty nut mixes and granola.2022年世界杯英格兰阵容We're also making reclosable flexible packaging a possibility in new markets thanks to innovations like the reduced scale mini Slider and thechild-resistant Child-Guard^®slider.

Plus, to make it easier for these solutions to be effectively applied during manufacturing, we are developing groundbreaking equipment withrotary over the top insertion technology (ROTI).2022年世界杯英格兰阵容This enhanced slider process increases speed and flexibility while opening up new possibilities for packaging operations.

2022年世界杯英格兰阵容See how reclosable flexible packaging is being used in awide variety of markets,and2022足球世界杯赛程表时间contact Fresh-Lock^®today to learn more about how our zippers and sliders can make a difference.