2022年世界杯英格兰阵容Packaging Trends to Watch in 2023

2022年世界杯英格兰阵容In the last few years, despite continuing challenges resulting from the COVID-19 pandemic and supply chain interruptions, the packaging industry has made numerous strides in packaging design.Frome-commerce innovationsandsustainable inkstoaugmented reality2022年世界杯英格兰阵容, brands continue to go beyond packaging function, instead creating packages that offer a unique—and even immersive—consumer experience.

2022年世界杯英格兰阵容In 2023, we can expect continued attention to the consumer experience, including their values, taking shape in product packaging.

Here are some of the trends we anticipate for packagers in 2023.

2022年世界杯英格兰阵容Growth in Flexible Packaging

2022年世界杯英格兰阵容The use of flexible packaging has been on the rise for several years now, butnew market reportsproject even more growth in the coming years—some $315 billion globally by 2027, at a CAGR of 4.8%.2022年世界杯英格兰阵容Flexible Packaging Magazine2022年世界杯英格兰阵容attributes this growth to increased awareness about hygiene, greater consumer demand for packaged and processed food and beverages, rising disposable income, and a turn toward more sustainable packaging option.

Subway is expanding its "grab and go" service offering pre-made subs.2022年世界杯英格兰阵容The retailer recently adopted flexible packaging to ensure products retain freshness and offer a similar experience as if prepared in a Subway location.Photo credit:2022年世界杯英格兰阵容Flexible Packaging Magazine.

When it comes to the consumer experience, the2022年世界杯英格兰阵容benefits of flexible packagingare clear: convenience, product protection, and ease of use, among others.2022年世界杯英格兰阵容Even fast-food restaurant chains are taking advantage of flexible packaging to add another layer of convenience and product protection for customers.Subway2022年世界杯英格兰阵容, for example, recently started offering "grab and go" products in flexible packaging outside its brick-and-mortar stores, such as c-stores, airports, and college campuses, to gain further exposure of their brand and products.

2022年世界杯英格兰阵容As we move into 2023 and the years following, we can anticipate more creative adoptions of flexible packaging even beyond traditional CPG products.

An Even Greater Push Toward Sustainability

2022年世界杯英格兰阵容Recyclability, compostability, and zero waste have become the name of the game in packaging and beyond.卡塔尔世界杯预选赛时间Everyone from consumers to legislators wants to see sustainability efforts from brands, manufacturers, communities, and individuals.

Whether propelled by a卡塔尔世界杯预选赛时间new generation of consumersor concerns about climate change, pollution, and theCOVID-19 pandemic, the growing demand for sustainable practices is clear.So much so that retailers likeTarget2022年世界杯英格兰阵容have pledged to reduce waste and make plastic packaging recyclable, compostable, or reusable by 2025.

Kellogg, producer of Bear Naked® granola, haspledged2022年世界杯英格兰阵容to make all packaging 100% reusable, recyclable, or compostable by the end of 2025.Photo credit:2022年世界杯英格兰阵容Packaging Digest

2025 (and even 2030) are not very far off for brands—or for packagers.With these deadlines looming and growing consumer demand for sustainable solutions, there's a greater sense of urgency.Brands are looking to commit and follow through on sustainability initiatives, whether that means waste reduction, recyclability, or something else.

A Broader View of Sustainability

2022年世界杯英格兰阵容"Going green" has long been equated with recycling, especially when it comes to packaging.2022年世界杯英格兰阵容In recent years, that view has expanded to include compostable, biodegradable, and zero waste packaging solutions.

Importantly, sustainability is also encompassing practices beyond recycling, composting, and reduced plastics use.卡塔尔世界杯预选赛时间Some consumers are beginning to include social justice causes in their definition of sustainability.Whilemillennialsushered this sustainability conversation, Gen Z is taking it to the next level by challenging brands to adopt numerous responsible practices as part of their sustainability framework.New sustainable practices include fair wages, ethical sourcing, diversity and inclusion initiatives, community involvement, and more.

[Gen Z] is smart about greenwashing and wants to see the steps a company is taking to better the environment—and not just in a product, but the way they live and breathe.卡塔尔世界杯预选赛时间[Gen Z consumers] want to see action all around and the impact their wallet has on these companies … The most important thing a brand can do is to participate authentically.You don't have to be perfect, but be honest, transparent, and vulnerable.Put yourself out there and show you're trying, and that will speak volumes.–2022足球世界杯赛程表时间Sarah Stieby, Fresh-Lock® marketing manager at Reynolds Consumer products

Learn more aboutconsumer preferences in the new era of sustainability.

2022年世界杯英格兰阵容Packaging for Consumer Values

卡塔尔世界杯预选赛时间While brands can use sustainable packaging to signal shared values with consumers, we can also expect to see more inclusivity, activism, and politicization in packaging graphics, messaging, and overall design.In recent years, we've seen an emergence of brands showing support for social justice, diversity, and inclusion efforts, down to their products' packages.Some brands havemoved away from gendered messagingand others have used2022年世界杯英格兰阵容packaging to signal allyship.

And, it's not just messaging efforts—some brands are including accessibility features such asbraille labelsor moving towardgender neutral color schemesfor cosmetics products.Fromeffective communicationand clear messaging to product accessibility andsensory closures2022年世界杯英格兰阵容, packaging features can make all the difference in showing how brands are following through with the values they tout.2022年世界杯英格兰阵容We can anticipate the coming years to bring more inclusivity in the engineering of packaging, rather than (or in addition to) graphic design or marketing features.

QR Codes and Consumer Education

While QR code use began to fade a few years ago, the COVID-19 pandemic brought renewed attention to the benefits.In the early days of the pandemic, brands and marketers had to adopt to an environment with more stringent sanitation measures.They adopted a variety of "touchless" collateral, utilizing QR codes to provide digital restaurant menus.Some brands even used QR codes to communicate COVID-19 prevention measures on doors,according to Forbes.卡塔尔世界杯预选赛时间And it's now easier to use QR codes as they no longer require an app, meaning consumers are more likely to follow through and visit the link with increased accessibility.

卡塔尔世界杯预选赛时间The resurgence of QR codes give brands a unique opportunity to market to and educate consumers while taking up minimal packaging real estate.卡塔尔世界杯预选赛时间Consumers can simply scan the QR code with their smartphone to learn more information about a product or brand, and brands can use this to their advantage by including messaging about sustainability efforts, product ingredients, recycling instructions, and even additional brand values.

Fashion brands like Patagonia useQR codes to signal brand values.Here, Patagonia is not only2022年世界杯英格兰阵容reducing packaging wasteby consolidating information into a QR code.卡塔尔世界杯预选赛时间It's also educating consumers about its sustainability efforts—and how consumers can act.Image credit:Aaron Wu

As CPGs work to demonstrate their values, we can expect them to embrace more technologies, such as AI, as well. Some packagers are already experimenting with2022年世界杯英格兰阵容AI to generate packaging designs, including 3D models.2022年世界杯英格兰阵容Although the use of AI in packaging is in its nascent stages, it will no doubt make a larger imprint as we move further into the digital age.

2022年世界杯英格兰阵容Design Your Packaging for Consumer-First Experiences

2022足球世界杯直播The first step toward navigating complex consumer preferences is considering the overall design of your reclosable packaging.2022足球世界杯赛程表时间Talk to the Fresh-Lock® team2022年世界杯英格兰阵容today or read more on our blog to learn how reclosable flexible packaging can help you meet changing consumer needs and demands.