2022年世界杯英格兰阵容The Role of Packaging in Branding

2022年世界杯英格兰阵容The Relationship Between Packaging and Branding

Whether a consumer is walking down an aisle or scrolling an e-commerce webpage, brands want to win the battle for attention.But how can brands showcase "who am I, what am I, and why am I right for you" within a few seconds?

According to The Arka,2022年世界杯英格兰阵容one-third of customers' decision-making is based solely on the product packaging.卡塔尔世界杯预选赛时间The design on a package is just as important as the packaging features, materials, and protection in encouraging consumers to choose the product they believe is best for them.

2022年世界杯英格兰阵容Why is Packaging Important for Brands?

Consumer Experience

卡塔尔世界杯预选赛时间When consumers have a positive experience with the packaging, it can help drive brand loyalty.卡塔尔世界杯预选赛时间According to Nielsen, 64% of consumers try a new product because the packaging grabs their attention, and 41% will continue to purchase a product because they prefer its design.卡塔尔世界杯预选赛时间In fact, 70% of consumers get a feel for a brand based on the packaging alone.卡塔尔世界杯预选赛时间If a package is well-designed, informative, and provides premium features such as reclosability and sustainable materials, it can be more appealing to consumers.

卡塔尔世界杯预选赛时间Today's consumers are increasingly more aware of companies' sustainability efforts.卡塔尔世界杯预选赛时间Whether the product was made sustainably, or the packaging incorporates sustainable materials, many consumers prefer brands that share the same values as they do.Based on The Global Sustainability Study 2021,85% of people have shifted their purchase behavior towards being more sustainablein the past five years.

Health Facts and Information

Outside of the standard Nutrition Facts label, brands can be creative and display important product information in a dynamic way—ultimately intriguing the consumer to purchase.This information varies for each product and can reflect consumer values such as sustainability benefits, preparation instructions, additional products or flavors, product origin, and reclosability features.

卡塔尔世界杯预选赛时间Another approach for a simpler design is to use a QR code and let consumers know where they can easily learn more about the product or packaging.卡塔尔世界杯预选赛时间Providing clear, straight-to-the-point, easy-to-read information will help consumers with their purchasing decisions.

Brand Recognition

卡塔尔世界杯预选赛时间Consumers expect consistency and brand recognition and that holds true to product packaging.卡塔尔世界杯预选赛时间73% of consumers agreed that thedesign of a package provides insight into the productand its potential re-purchasability.卡塔尔世界杯预选赛时间Reclosability also encourages consumers to keep the packaging after opening because it helps keep the product fresh use after use, as well as provide a premium experience that competitors may not offer.2022年世界杯英格兰阵容Per Packaging of the World,2022年世界杯英格兰阵容30% of businesses report an increase in revenue after improving product packaging.

2022年世界杯英格兰阵容Brand Packaging Strategy

2022年世界杯英格兰阵容From intuitive designs to captivating imagery, packaging allows brands to promote their product effectively and creatively.Brands should consider these components when designing a package that will help communicate their product's selling points.

Product Information
Brands must describe the product, communicate its benefits, and include necessary regulatory information such as nutrition facts, weight or volume, product instructions, safety guidelines, place and date of manufacture, product's stated purpose, and barcode.However, brands can take it a step further and strategically display this information to help elevate the consumer experience and align with their values.

Consumer Experience
2022年世界杯英格兰阵容Frustration-free packaging should be a goal of any brand.But what if the consumer needs to open and close the package multiple times?卡塔尔世界杯预选赛时间With reclosable flexible packaging, brands can offer consumers this easy, convenient experience, which is a direct reflection of the brand itself.

Consumer Values
卡塔尔世界杯预选赛时间Depending on what consumers value, the packaging information can be tailored to help support those needs.82% of shoppers want a brand's values to align with their ownand three-quarters of shoppers surveyed said they had parted ways with a brand over a conflict in values, per a Harris Poll.卡塔尔世界杯预选赛时间Consumers want to give their trust—and money—to a company who earned it.

An important consumer value is sustainability—a McKinsey study found that across all end-use segments,卡塔尔世界杯预选赛时间60 to 70 percent of consumers would pay more for sustainable packaging.Companies can utilize different types of2022年世界杯英格兰阵容flexible sustainable packagingto best fit their product and consumer needs.2022年世界杯英格兰阵容Sustainable packaging can take on many formats, making it easier for brands to improve their environmental impact.卡塔尔世界杯预选赛时间Brands should be genuine and communicate their sustainability journey to their consumers.

Brand Story
卡塔尔世界杯预选赛时间Every brand has a story to tell, and consumers want to know yours.Include a brief history or anecdote about your brand, company or the creation of the product.卡塔尔世界杯预选赛时间This adds a personal touch to your brand that consumers can connect with in a more meaningful way.

Product Variety
A brand may offer a family of products—a variety of SKUs in different colors, flavors, sizes.2022年世界杯英格兰阵容Packaging can also be used to share other products in the portfolio that the consumer may potentially be interested in or willing to try in the future.2022年世界杯英格兰阵容Product line extensions are also a great opportunity to test new packaging features like adding reclosability.

Recipes
2022年世界杯英格兰阵容If applicable, providing recipe ideas on food packaging can help a consumer discover alternative ways to use the product.For instance, a rice pouch could include a recipe featuring the product—allowing the consumer to rethink how they use it in the future.

Effective Brand Packages

2022年世界杯英格兰阵容Examples of Branded Flexible Packaging

Sargento
With the iconicSargento^®logo and red pouch, this cheese brand stands out on shelves.卡塔尔世界杯预选赛时间The bold typography and custom design let consumers know where they can find information on various Sargento products.The window on every package helps drive appetite appeal while supporting the premium cheese with a reclosable feature on the package, which helps provide product protection after opening.

Bear Naked
Bear Naked^®showcases their recognizable, lovable large bear logo on all their granola-based products.To support their sustainability efforts, Bear Naked features theHow2Recycle^®Store Drop-Off label卡塔尔世界杯预选赛时间, encouraging consumers to bring empty pouches to retail stores that offer the program.2022年世界杯英格兰阵容For on-the-go snacking and convenience, Bear Naked's granola and granola bites packaging also features a closure that helps preserve product freshness.

Learn more about ourjourney with Bear Naked and other collaborators to create a fully recyclable standup pouch.

Berres Brothers
2022年世界杯英格兰阵容Berres Brothers' bold, colorful, and whimsical packagingdesigns for their flavored coffees stand out from the competition and almost jump off the shelves.2022年世界杯英格兰阵容Unlike many other coffee brands, their packaging is reclosable to help lock in freshness and flavor.卡塔尔世界杯预选赛时间These reclosable coffee packages can also help consumers avoid common frustrations with traditional coffee packaging such as spillage, tearing the package, and needing to transfer the product into a secondary container.

2022年世界杯英格兰阵容Interested in other coffee packaging designs?Find out the top2022年世界杯英格兰阵容four coffee packaging design trends that can level up your product.

2022年世界杯英格兰阵容It's Time to Align Your Branding and Packaging

卡塔尔世界杯预选赛时间Brands are looking for ways to influence consumers while giving them a positive experience with their products.2022年世界杯英格兰阵容Packaging design is a critical touchpoint that can go a long way in helping achieve these goals.

Looking to collaborate?2022足球世界杯赛程表时间Contact the Fresh-Lock teamtoday.