2022年世界杯英格兰阵容How Flexible Packaging Can Support Online Shopping

According toStatista, the number of digital buyers is projected to increase from 256 million in 2020 to 278 million in 2024.To put that in perspective, the U.S.population is around 330 million.That is a very large portion of the population that is expecting their goods to arrive at their doorsteps in pristine condition.

This poses an interesting challenge to brands and packagers, whose products must be available for e-commerce shopping to keep up with the times.2022年世界杯英格兰阵容Whether it's groceries or pharmaceutical products, brands must find packaging solutions that are consistent in their distribution efficiencies, consumer experience, and overall brand goals and messaging.

Accenturestates the importance of a consistent consumer experience between online and retail.More than two-thirds of millennials demand a seamless, integrated experience regardless of the channel.2022年世界杯英格兰阵容They expect aspects like price, selection, and packaging to be the same in-store and online.

2022年世界杯英格兰阵容Here is a look at how reclosable flexible packaging can address the challenges of e-commerce shopping.

2022年世界杯英格兰阵容What Products Can Benefit from Flexible Packaging?

Many products that come in a bag within a box could benefit from reclosable flexible pouches, especially when it comes to online shopping.Cereal is often mentioned as a prime example.When delivered via e-commerce, a box of cereal may be placed inside another box, and once the consumer eventually opens both boxes and the bag within, there is no sealing feature on the bag that can help keep air out for a longer shelf life.Instead of using multiple packages thatrequire more resources to produce, brands can simply deliver cereal in single, durable flexible pouch.

2022年世界杯英格兰阵容Healthcare brands can also take advantage of flexible packaging for e-commerce.2022年世界杯英格兰阵容For example, many premium feminine products come in boxes that could be damaged during the rigorous e-commerce supply chain, making the durability of flexible packaging a major benefit.A damaged package could lead to a bad impression of the brand or jeopardize the product's integrity.2022年世界杯英格兰阵容Healthcare products that require child-resistant packaging can even enjoy the benefits of flexible pouches thanks to new closure technologies like2022足球世界杯赛程表时间^®child-resistant zippers.

卡塔尔世界杯预选赛时间If more CPGs like cereal were placed into flexible pouches, brands and packagers could reduce the amount of packaging required for delivery, protect the product throughout the e-commerce supply chain, and provide consumers with a more functional package.

Improving the Consumer Online Shopping Experience

Before the consumer can enjoy the benefits of a product in a reclosable package, they must first know how to find it.Given the complexity and inconsistencies of some online shopping experiences, this is not always an easy task.

2022年世界杯英格兰阵容For brands that offer the same products in-store and online, an important factor is the overall design and look of the packaging.2022年世界杯英格兰阵容If someone typically buys pet food in-store, the packaging needs to be the same if they purchase it online.卡塔尔世界杯预选赛时间When it differs from store-to-store or from online to retail, consumers may worry that something has changed with the product and it's not the same as before.They may question if they even purchased the right product.2022年世界杯英格兰阵容Having consistent, effective packaging will help alleviate these worries.

2022年世界杯英格兰阵容Advancements in digital printing have allowed brands to include attractive graphics on flexible packaging that will stand out on both store shelves and websites while delivering clear, consistent messaging about the product.Items like nutritional facts andinstructions for package disposalshould be easy to find on the package whether it's at the store or online.

2022年世界杯英格兰阵容The Benefits of Flexible Packaging

2022年世界杯英格兰阵容Flexible packaging also provides other design, cost, and sustainability benefits:

• Flexible films with barrier properties protect product quality and maintain freshness
• Requires less storage space for warehousing and shipping
• 2022年世界杯英格兰阵容Reduction of packaging source material compared to rigid formats
• Less energy required for manufacturing and transport
• Convenience of reclosability

2022年世界杯英格兰阵容Online shopping and consumer preferences are changing the way people buy just about everything, and your packaging must reflect those changes to remain top-of-mind.

2022年世界杯英格兰阵容Reliable Packaging for E-Commerce

2022年世界杯英格兰阵容Flexible packaging provides reliable, convenient packaging that allows brands to consistently promote their products through e-commerce or retail.  Reclosable flexible packaging can be designed to fit the store shelf while also withstanding e-commerce distribution.

2022足球世界杯赛程表时间"Flexible packaging can give and flex with shipping movements and, with thoughtful engineering, can be designed to protect products," says Sarah Stieby, Fresh-Lock^®marketing manager."If the contents do not survive the e-commerce supply chain, it can have a negative impact on the brand, vendor, and consumer."

2022年世界杯英格兰阵容If you want to learn more about reclosable flexible packaging solutions for your e-commerce needs,2022足球世界杯赛程表时间contact the Fresh-Lock team today.