2022年世界杯英格兰阵容You've Invested Time and Resources and Are Now Using Sustainable Packaging.Don't Forget to Educate Your Consumer.

2022年世界杯英格兰阵容You're doing the right thing, committing to sustainability and taking concrete steps to use environmentally friendly packaging.However, this brand initiative is a journey, not a destination.What else can you do to fully embrace thecircular economyand gain full advantage of your efforts?Mintel2022年世界杯英格兰阵容tells us that closing the loop with consumer awareness is one of four top trends impacting the global packaging industry and an opportunity to differentiate your brand.

卡塔尔世界杯预选赛时间Closing the loop doesn't mean you have to have all the answers before educating consumers.卡塔尔世界杯预选赛时间It's important to realize that many consumers know they are not perfect in their efforts, and they understand that companies are not perfect either.They are looking for honest information about sustainability, and a survey fromThe Hartman Grouptells us that only 22% could identify a sustainable product while only 15% could identify a sustainable company.卡塔尔世界杯预选赛时间These eco-minded consumers are willing to engage with brands that provide authentic, transparent information showing commitment and progress.卡塔尔世界杯预选赛时间Brands that stand up for these consumers and invite them on the sustainability journey are likely to be rewarded.

Flexible Pouches Showcase the Sustainability Story

2022年世界杯英格兰阵容With flexible packaging, sustainability is a bigger story than just recycling.卡塔尔世界杯预选赛时间Flexible packaging provides options to help you close the information gap and show consumers how sustainability adds value across the entire packaging life cycle.2022年世界杯英格兰阵容For example, flexographic or digital printing enables your brand to stand out on shelves and click-to-cart interfaces with detailed and artistic designs that hero flexible packaging's sustainable features.

2022年世界杯英格兰阵容Often, flexible packaging uses fewer natural resources and energy to manufacture and transport than other package formats, and it generates fewer CO₂emissions.You may produce a smaller carbon footprint throughout manufacturing and the distribution channels relative to other options, like glass or rigid plastics.Paired with closures that help to optimize shelf life and freshness, pouches act as a strong partner to help reduce waste and enhance product usage in multi-serving packages.2022年世界杯英格兰阵容For flexible packaging that is multi-material and not fully recyclable, you can still gain sustainability benefits through source reduction.

卡塔尔世界杯预选赛时间Consumers Want to Know How Recyclable Your Product Is

According toNielsen卡塔尔世界杯预选赛时间, 73% of consumers say they would definitely change their consumption habits to reduce their environmental impact.

卡塔尔世界杯预选赛时间Consumers want to know more about the sustainability of products, yet many brands can't show this level of detail on their packaging.With2022年世界杯英格兰阵容QR codes or AR-enabled packaging卡塔尔世界杯预选赛时间, you can extend the conversation beyond the package to attract younger consumers, like Gen Zers, who are more digitally motivated and seek out sustainable information.The key is to choose what information is most relevant for your brand and the most powerful driver for your target consumer.

By design, a flexible standup pouch naturally gives your brand a "billboard" for graphics and messaging about product and package benefits.Brands can increase their sustainable credibility with standardized labeling and third-party certifications.TheHow2Recyclestandardized labeling system clearly explains how flexible packages are recyclable if properly deposited at a designated in-store recycling drop-off location.Using this concise graphic helps increase visibility for the recycling/reuse program and drives compliance, all while building brand awareness.2022年世界杯英格兰阵容Brands should be proud to integrate the How2Recycle label in their packaging and make sure it receives proper on-pack real estate.Don't do the work to provide a green solution and then hide the instructions.

Finding the Right Closure

Stand up pouches, with advancements in mono-material constructions, offer fully recyclable options and waste elimination opportunities when combined with compatible closures like those found in the2022足球世界杯赛程表时间^®8000 series.The goal is to choose a closure that aligns with your sustainability initiatives without sacrificing package functionality for the consumer or hindering the manufacturing process.

2022足球世界杯赛程表时间The new Fresh-Lock^®zipper style 8253 is blended for compatibility with a wide range of PE recyclable films, allowing for 100% package recyclability.This Zipper Top™ closure is also fully extruded for a single component process, making it a more sustainable reclosable pouch top option while eliminating delamination concerns.Another example is2022足球世界杯赛程表时间^®style 8113, a double lock zipperused on the fully recyclable Bear Naked^®granola pouch.

Image:2022足球世界杯赛程表时间^®zipper style 8253

2022足球世界杯赛程表时间For added protection, Fresh-Lock^®卡塔尔世界杯预选赛时间zipper style 8503 has an enhanced sealant layer that adheres easily to sustainable film structures yet has 3 sets of locks and audible tactile sensation to help consumers know the package is closed, and2022足球世界杯赛程表时间^®child-resistant zipper style 8511offers food safety, child protection, and recyclability on small pouches 4-7 inches wide.

Image:2022足球世界杯赛程表时间^®child-resistant zipper style 8511

Even though research tells us that sustainability sells, educating eco-conscious shoppers means understanding that their purchase decisions are based on multiple factors like convenience, price,andawareness.The messaging sweet spot is between "healthy for me and healthy for the world." You must communicate that the entire package, including the closure, is a sustainable option that helps to optimize product shelf life, reduce food waste, and offer a quality user experience.

Sustainable Claims Remain Healthy Even During COVID-19

卡塔尔世界杯预选赛时间In a world where consumers are increasingly selective based on their knowledge of a brand's values, sustainability does sell, even during uncertain times.

A recent study byIRI2022年世界杯英格兰阵容and the NYU Stern Center for Sustainable Business reports that even during COVID-19, sales of sustainably marketed products continue to grow, capturing a "17% market share during the first half of 2020." This survey builds on the researchers' Sustainable Market Share Index showing that even though products carrying a sustainability claim were less than 16% of the market across all CPG categories, they "delivered 55% of market growth between 2015 and 2019." Sustainable packaging claims can grow your share of the market today and help ensure relevance tomorrow.

You Talking to Me?

卡塔尔世界杯预选赛时间With regards to sustainability, there are definitely consumers who seek to "buy the change that they wish to see in the world." Brand messages must resonate authentically with these motivated, eco-conscious consumers because they're very willing to walk away if the information doesn't add up.卡塔尔世界杯预选赛时间Though there is increased interest in sustainability across all segments of the population, we know that younger consumers, upper income, women, and more educated consumers tend to scrutinize packaging messages more carefully.Within these groups, the prime targets are Gen Z and Millennials.

2022年世界杯英格兰阵容Both Gen Zers and Millennials are more likely than older generations to believe that flexible packaging is sustainable and are often willing to pay more.According toIRI, these two generations make up 45% of the population, so it's critical to connect with them and create ongoing growth since they're going to be a key shopping cohort for the next 40-50 years.Their combined purchasing power of nearly $3 trillion dollars makes them a huge target (YPulse).

The Sustainable Story Continues

2022年世界杯英格兰阵容Given the speed of change and shifting needs, flexible packaging with compatible closures continues to deliver an optimum consumer experience to not only meet but exceed expectations for the sustainable future.卡塔尔世界杯预选赛时间Consider educating consumers with the powerful story that flexible packaging can help tell about your brand's sustainability journey.  You'll be closing the loop, building awareness with your consumers, and differentiating your brand.

Contact2022足球世界杯赛程表时间the Fresh-Lock^®team to learn more.