2022年世界杯英格兰阵容5 Packaging Trends for 2020 | How Your Brand Can Get Ahead

2022年世界杯英格兰阵容As brands faced increased consumer demand for functional and sustainable packaging, 2019 saw several exciting innovations in the industry:flat bottom poucheshitting the shelves,advancements in printingand digital capabilities, and afully-recyclable flexible pouch.

卡塔尔世界杯预选赛时间These and other advancements give brands more opportunities than ever to reach consumers.So, how do you know where to start?

2022年世界杯英格兰阵容We've put together some trends to consider as you're making new packaging decisions.

1.Sustainability, Sustainability, Sustainability

2022年世界杯英格兰阵容Sustainability has taken the packaging industry by storm in the past year, and it's safe to predict it will continue to be the name of the game in 2020.2022年世界杯英格兰阵容Increasing concerns about the environment, global warming, and single-use plastics have motivated many brands to adopt more sustainable processes and environmentally-friendly packaging solutions.

卡塔尔世界杯预选赛时间Coca-Cola, for instance, aims to make its packaging 100% recyclable by 2025, and its Belgian branch even launched a campaign encouraging consumers not to buy its products if they won't help recycle the bottles.

卡塔尔世界杯预选赛时间Coca-Cola Belux pushes sustainability by telling consumers not to buy if they won't help recycle.Image credit:The Drum

2022年世界杯英格兰阵容Other leading brands have moved to flexible packaging for its sustainability benefits, and fully-recyclable packaging is becoming more and more attainable with the advent of recyclable films andclosures.

Bear Naked's fully-recyclable flexible pouch.  Image credit:Greener Package

2022年世界杯英格兰阵容2019 also brought advancements in reusable and compostable packaging, giving brands more opportunities to shift to packaging options that supportthe circular economy.2022年世界杯英格兰阵容Brands and packagers can stay on the leading edge of their industries by implementing eco-friendly or recyclable materials in their packaging and communicating their commitment to sustainability.

2.A Whole New Level of Tech

Image credit:2022年世界杯英格兰阵容Packaging Digest

卡塔尔世界杯预选赛时间"Digital packaging" may sound like a counterintuitive term, but technological advancements have allowed brands new ways to connect with consumers using product packaging.2022年世界杯英格兰阵容QR codes, augmented reality-enabled packaging, and intelligence features can help facilitate brand awareness and loyalty by creating interactive and share-worthy experiences with a brand's products.It's a way brands can demonstrate tech-savviness and that they're attuned to consumer preferences and social trends.

2022年世界杯英格兰阵容While technologies like augmented reality-enabled packaging are still relatively new, more and more brands are now utilizing QR codes or other ways to give products a distinct presence on social media.And, the consumer demand for it is there—Mintel states卡塔尔世界杯预选赛时间that 49 percent of consumers visit social media sites daily, and 79 percent of social media users interact with brands on social media at least monthly.

卡塔尔世界杯预选赛时间"While consumers are finding ways to communicate more efficiently, they are also looking to make more personal and relaxed connections with brands, and social media often provides a conduit for these relationships." —Mintel

2022年世界杯英格兰阵容Given consumer preferences for brands that have a strong social media presence and digital features, it won't be surprising to see more digital packaging features as technology continues to advance.

3.Compelling Design

Technological advancements have also brought new printing and design capabilities to the industry.Flexographic printing, for example, continues to gain traction, giving brands an unparalleled opportunity to use eye-catching graphics to draw attention to products.

2019 FPA Gold Award-Winner for Printing & Shelf Impact.  Image credit:2022年世界杯英格兰阵容Packaging World

Pet food companyNutro Ultra is one brand taking advantage of flexo printing2022年世界杯英格兰阵容to create a stunning presence with product packaging.2022年世界杯英格兰阵容Its converter, Plastic Packaging Technologies, used soft-touch coating on select areas of Nutro's grain-free dog food packages.The coating generates a varnish to highlight various design elements, producing a bold look and shelf impact.

2022年世界杯英格兰阵容As we head into 2020, we can expect other brands and converters to make more innovations in packaging design to further stand out on the shelf.

4.Added Functionality, Such as Resealability

卡塔尔世界杯预选赛时间With our increasingly on-the-go lifestyles and convenience top of mind for many consumers, we will continue to see increased attention to package functionality, including portability, easier opening, and reclosability.

卡塔尔世界杯预选赛时间Flexible material and resealability, in particular, are characteristics we can expect to see increasingly on product packaging, as both significantly enhance the package for convenience, making products more portable and easily accessible for consumers.These features can also helpease consumer worries about food or product waste.

卡塔尔世界杯预选赛时间"81% of consumers say they would choose resealable packaging over non-resealable packaging." — David Luttenberger,Mintel

2022年世界杯英格兰阵容Combining these functions with other improvements is the best bet for standing out among the sea of other brands using convenient packaging.Added functionality makes for an unforgettable product package and paves the way for brand loyalty and recognition.Brands looking to stay on the cutting edge will be implementing similar features in the coming year.

5.Transparency and Social Responsibility

Consumer demand for transparency has made a significant leap in just two years.According to areport by the Label Insight and the Food Marketing Institute(FMI),卡塔尔世界杯预选赛时间75% of consumerssay they'll switch to a brand offering more in-depth product information than what's on the physical label.卡塔尔世界杯预选赛时间In 2016, just 39% of consumers said the same thing.

2022年世界杯英格兰阵容Only Natural Pet uses 30% bioplastic materials in its packaging and reveals sustainability initiatives in design.Image credit:Food Business News

The demand for ethical, socially-responsible brands is equally high.In 2017,one study卡塔尔世界杯预选赛时间found that 87% of consumers would be willing to buy a product or service based on a company's advocacy concerning a social matter.2022年世界杯英格兰阵容With diversity and sustainability at the forefront of consumer values, we can expect to see more brands using product packaging to communicate brand values and sustainability initiatives.

2022年世界杯英格兰阵容The Future is Eco-Friendly Flexible Packaging

2022年世界杯英格兰阵容Considering the above trends, the most immediate growth we'll see is in eco-friendly and flexible packaging.The2022年世界杯英格兰阵容Association for Flexible Packaging and Processing Technologies2022年世界杯英格兰阵容estimates the flexible packaging market will reach $291 billion by 2023.Flexible pouch demand, in particular, is projected to grow by 39 percent.And, with sustainability neck-in-neck with convenience when it comes to consumer demand, brands and packagers can get the best of both worlds by moving to recyclable flexible packages.

Want More Insights?

2022足球世界杯赛程表时间The Fresh-Lock^®2022年世界杯英格兰阵容team is committed to working with brands, packaging engineers, and suppliers to design innovative, sustainable, and consumer-friendly packaging solutions.Whether you're looking forpress-to-close zippers,premium track-and-slider solutions, orfully-recyclable closures卡塔尔世界杯预选赛时间, we'll help you find a solution to differentiate your brand and connect with consumers.

Get in touch2022足球世界杯赛程表时间with the Fresh-Lock^®2022年世界杯英格兰阵容team to talk about more ways to elevate your product packaging and drive brand loyalty.